About Lytik
Lytik is an AI-assisted product intelligence platform that turns behavioral data and product signals into findings, recommendations, experiments, and measurable improvements.
Lytik explains what users are doing, why behavior is changing, and what to improve next, in plain language, with evidence and confidence attached to every observation.
The platform brings together the modules a modern product team needs: behavioral analytics, funnels, retention, feature adoption, journeys, attribution, goals, alerts, benchmarks, and experiments. An intelligence layer watches for behavioral changes, surfaces Signals, turns them into evidence-backed Recommendations, and connects each recommendation to an Experiment so the outcome is measured rather than assumed.
Who it is for
Lytik is built for product, growth, and data teams who want to move from reporting to action, and for the leaders who need to trust that action is grounded in evidence, not guesswork. It is designed for SaaS and consumer products that treat user behavior as the primary signal for what to build next.
Who builds it
Lytik is built by Crafted Tools. We focus on making product intelligence practical, turning the data every product already collects into clear, evidence-backed decisions.
See it in action
Take the live walkthrough or request a custom demo.